Real Results That
Drive Growth

Luminary Skin Co. was a quality skincare brand with strong reviews and loyal customers but couldn't break past $30K/month in online revenue. Their Facebook Ads were losing money — a 1.1× ROAS meant every dollar spent was barely breaking even. Their ad creatives were generic, their audience targeting was broad, and they had no retargeting funnel in place. Organic traffic was negligible with zero SEO strategy.

We rebuilt their entire paid media architecture from the ground up. Starting with a deep customer avatar analysis, we identified three distinct buyer personas and created bespoke creative for each. We launched a three-stage funnel: cold prospecting via Lookalike Audiences, warm retargeting with social proof-led ads, and a high-intent cart abandonment sequence. Simultaneously, we redesigned their product landing pages for conversion rate optimisation and implemented email flows to capture and nurture leads.

• Monthly revenue climbed from $30,000 to $180,000 — a 6× increase within 90 days
• ROAS improved from 1.1× to a sustained 4.2× average, with peak weeks reaching 5.8×
• Website traffic up 180% through combined paid and organic uplift
• Email list grew by 4,200 subscribers in the first month via lead capture optimisation
• Cart abandonment recovery generating an additional $18,000/month in recovered revenue

A Melbourne-based plumbing and electrical company with 12 years of trading and a solid reputation — but virtually invisible online. Sitting on page 3 for their primary search terms, they were losing dozens of leads per day to competitors. Their Google Business Profile was unclaimed, their website was 7 years old and not mobile-friendly, and they had no content or backlink strategy. Word-of-mouth alone couldn't sustain growth targets.

We executed a comprehensive Local SEO overhaul. First, a full technical audit and site rebuild — mobile-first, fast, and structured for Google's local algorithm. We claimed and optimised their Google Business Profile with photo content, Q&A, and weekly posts. A targeted keyword strategy identified 38 high-intent local search terms. We then produced 12 service-specific landing pages and an ongoing blog calendar, and launched an ethical link-building campaign targeting local Melbourne business directories and industry associations.

• Ranked #1 on Google for "emergency plumber Melbourne" and 14 other primary service keywords within 60 days
• Inbound leads increased by 235% — from 18 per month to 61 per month
• Google Business Profile impressions up 412%, driving direct calls from Google Maps
• Organic search now accounts for 74% of all new leads — with zero ongoing ad spend
• Revenue grew from $380K to $610K annualised within 6 months of engagement

FlowState was a B2B project management SaaS with a genuinely excellent product — but no audience and no marketing infrastructure. Their founding team were engineers, not marketers. At launch they had 0 customers, 0 organic visibility, no paid channels, no content, and a 6-month runway to prove commercial viability to their seed investors. The stakes were existential.

We acted as their embedded growth team. Week one: brand identity, positioning, and a conversion-focused website. Week two: SEO content strategy and LinkedIn thought leadership programme for the founder. Week three: Google Search campaigns targeting high-intent "project management software Australia" keywords. Week four: LinkedIn Ads targeting Australian SMB decision-makers. We also built a 14-email onboarding and nurture sequence that achieved a 48% open rate, dramatically reducing churn from trial users.

• Acquired 1,200 paying customers across 4 months of full engagement
• ARR grew from $0 to $240,000 — enabling a successful Series A fundraise
• Month-on-month growth averaged 2.8× for the first four months post-launch
• Trial-to-paid conversion rate of 34% — nearly 3× the industry average of 12%
• Founder LinkedIn profile grew to 14,000 followers, establishing genuine industry authority

A multi-practitioner integrative health clinic operating at only 40% appointment capacity despite a premium location and exceptional practitioner team. Previous marketing had been sporadic — occasional Facebook posts, no paid strategy, and a website that wasn't appearing for any local health searches. Their Google reviews were sparse and their social presence conveyed none of the warmth and credibility the clinic was known for in person.

We developed a trust-first content strategy built around the practitioners' expertise. Short-form educational video content was produced for Instagram and Facebook, positioning the doctors as genuine authorities. A localised Google Ads campaign targeted high-intent health search terms across Perth suburbs. We also implemented a systematic review generation programme that doubled their Google review count within 60 days, and created a new website with online booking integration to reduce friction.

• Appointment bookings increased by 312% — from 40% capacity to a 3-week waitlist
• Campaign ROI of 3.1× in month one, rising to 4.8× by month six
• Google reviews grew from 14 to 118 with an average rating of 4.9 stars
• Instagram following grew from 340 to 6,200 targeted local followers in 6 months
• New patient acquisition cost reduced from $186 to $41 per patient

A beloved Adelaide Italian restaurant with loyal regulars but struggling to fill mid-week covers and failing to attract the 25–45 age bracket they knew were their ideal customers. A gorgeous dining room that looked nothing like their social media — low-quality photos, irregular posting, and zero paid strategy. Competitors with inferior food were ranking above them locally and dominating Instagram with polished content.

We ran a monthly content shoot at the venue — professional food photography, chef behind-the-scenes reels, and atmosphere content that felt editorial, not commercial. A localised Instagram and Facebook Ads strategy targeted food enthusiasts within 15km of the restaurant. We built a weekly posting rhythm across Instagram, Facebook and Google Business, and implemented a reservation retargeting campaign to recapture people who visited their booking page but didn't complete a reservation.

• Online reservations increased by 190% — mid-week now operates at 85%+ capacity
• Average additional revenue of $28,000 per month attributable to digital marketing
• Instagram following grew from 980 to 11,400 local followers in 3 months
• Weekly organic reach averaging 44,000 people within their target postcode radius
• Featured in Adelaide Now and Broadsheet Adelaide after content went viral on Instagram